Part of the reason for rave fashion’s rising popularity in China is the global resurgence of Y2K aesthetics. In 2022, the eighth top search term on Taobao, China’s largest e-commerce site, was “hot girl clubwear.” Today, the #Clubbing looks (蹦迪穿搭) hashtag has amassed 6 million views on lifestyle platform Xiaohongshu, where influencers are sharing rave-inspired outfits to look edgy and cool. The rapid proliferation of music festivals, clubs, raves and electronic music in China has spawned a clubwear micro-industry. That’s changing thanks to a growing you-only-live-once (YOLO) attitude among younger generations. While attending electronic dance music festivals and raves is commonplace for Western youth, it was until very recently seen as an act of rebellion by China’s Gen Z. The aftershocks of China’s zero-COVID policies and rising economic challenges are prompting younger generations to retreat into electronic dance music and don the genre’s boundary-breaking outfits, fueling a ravewear boom.
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